"On Saturday 27 March 2010 at 8.30pm, we want a billion people around the world to switch off their lights for one hour – WWF’s Earth Hour. Show you care about climate change." - http://www.earthhour.org/
Its being donned as "The Biggest Climate awareness campaign, ever!". This might be true, and not only that, it might well be the largest of any campaign to be promoted almost entirely through Social Marketing.
For me, personally that's what I find most interesting, to whitness the power of new Social Media really provoking such a grand response.
Personally I will be switching off, I hope you do to. If not for 'climate change' then perhaps to be part of the worlds largest Social Media/Marketing/Networking campaign/experiement we've seen....SO FAR! (Post 'Earth Hour' im sure we'll see plenty more like this pop up, again and again)
Check this page out to see supporters near you
Visit the site
Facebook Fan Page
Posts
